Performing Arts Centre Building Campaign 751-753 View Street
The purchase of the building would eliminate our considerable monthly leasing cost for this prime, downtown location. The greatly reduced operating costs would allow the Arts On View Society to expand programming in the multiple venues, provide some price relief and free performances, and support emerging artists.
The Way Forward
While physical distancing remains we are trying to move Hermann’s Jazz Club upstairs, which is much more spacious, to provide sufficient revenues to break even. This will allow about the same number of patrons to attend each live performance as in the past — even accounting for physical distancing.
While we operate “Hermann’s Upstairs”, we will build our connections to the many performing arts organizations in our community and together plan a vision for utilization of the full property over expanded hours, supporting both artists and other arts organizations. With the expanded performance space we can add more musical genres and attract theatre, comedy, dance, spoken word and other live performances, and provide rehearsal spaces.
As well, with our new partners, we will leverage this interim pandemic period to develop architectural plans to renovate the building to meet the needs of diverse arts organizations, install an elevator and make additional improvements. Perhaps we can even complete those renovations at this time when live audience numbers are restricted.
Invest Long Term In the Arts
The non-profit Arts On View Society, who operate Hermann’s and the View Street Social Club social enterprise, are confident in the Clubs’ futures even during these difficult times. We made this business a non-profit to ensure the performing arts will thrive in our community for generations.
But we do not yet have capital behind us. We need generous partners who will protect the property with or for the Society to expand arts offerings and artist incubation in downtown Victoria for generations to come.